Abercrombie & Fitch

Abercrombie & Fitch is an American lifestyle retailer that focuses on casual wear. Its headquarters are in New Albany, Ohio. The company operates two other offshoot brands: Abercrombie Kids and Hollister Co. The company operates 1,049 stores across all three brands. Once known for its sexualised ad campaigns, the company has toned down its imagery and no longer displays nearly nude models in their advertisements. According to then-chairman Arthur Martinez, these changes provide the hopes that the audience will see the company is evolving along with its consumers, and boost sales. It is now targeting an older consumer, from ages 21 to 24. Abercrombie & Fitch is notable for using "brand representatives" for store customer service. Its main competitors are Aéropostale and American Eagle Outfitters.

https://en.wikipedia.org/wiki/Abercrombie_%26_Fitch

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