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Angel Delight is a powdered dessert product produced in the United Kingdom. It is designed to be mixed and whisked with milk to create a mousse-like sweet dessert. Angel Delight was released in 1967 by the Bird's company, in a strawberries-and-cream flavour. By the 1970s, Bird's had doubled the market for instant desserts. After a lull in popularity during the 1980s, a revival campaign, featuring Wallace & Gromit, was run in 1999. In 2006 the brand was the best-selling line in the UK instant cold desserts sector. The brand is now owned by Premier Foods. Angel Delight contains no gelatin and is thus suitable for vegetarians, but its milk content makes it unsuitable for vegans.