Discount Store

A discount store or discount shop is a retail shop which sells products at prices that are lower than the typical market price. A "full-line discount store/shop" or "mass merchandiser", such as Aldi or Lidl, may offer a wide assortment of goods with a focus on price rather than service, display or wide choice within lines. Meanwhile, a "specialty", "single line" or "category killer" discount store/shop, such as Toys "R" Us or Staples, may specialise in specific merchandise lines, relying on bulk purchase and efficient distribution to keep down costs. Discount stores/shops are not variety stores, which sell goods at a single price-point or multiples thereof. Discount stores differ from variety stores in that they sell many name-brand products, and because of the wide price range of the items offered. After World War II, a number of retail establishments in the U.S. began to pursue a high-volume, low-profit-margin strategy designed to attract price-conscious consumers.

https://en.wikipedia.org/wiki/Discount_store

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