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Fiesta Bowl

The Fiesta Bowl is an American college football bowl game played annually in the Phoenix metropolitan area. From its beginning in 1971 through 2006, the game was hosted in Tempe, Arizona at Sun Devil Stadium. Since 2007, it has been held at the State Farm Stadium in Glendale, Arizona. Since December 2016, it has been sponsored by PlayStation and officially known as the PlayStation Fiesta Bowl. The January 2016 game was sponsored by BattleFrog, creators of the obstacle racing series featured in the ESPN program BattleFrog College Championship, and Vizio sponsored the December 2014 game. From 1996 through the January 2014 game, Frito-Lay was the bowl's title sponsor through its Tostitos tortilla chip brand. Other previous sponsors include IBM and Sunkist. In 1998, the Fiesta Bowl became part of the Bowl Championship Series, and before 2006 every four years was the designee for the national championship game.


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