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"...Baby One More Time" is the debut single by American singer Britney Spears from her debut studio album of the same title. It was written by Max Martin and produced by Martin and Rami. After recording and sending a demo tape with an unused song from Toni Braxton, Spears signed a multi-album deal with Jive. "...Baby One More Time" is a pop song that refers to a girl's feelings after a break-up with her boyfriend. "...Baby One More Time" was released on October 23, 1998 through Jive Records. It reached number one in at least 18 countries, including the United Kingdom, where it earned triple-platinum certification from the British Phonographic Industry and became the country's best-selling song of 1999. The song is one of the best-selling singles of all time, with over 10 million copies sold.