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Kenneth Block is a professional rally driver with the Hoonigan Racing Division, formerly known as the Monster World Rally Team. Block is also one of the co-founders of DC Shoes. Over the years, he has also competed in many action sports events including skateboarding, snowboarding, and motocross. Since selling his ownership of DC Shoes, Block has shifted his business focus to Hoonigan Industries, an apparel brand for auto enthusiasts. He is currently the co-owner and "Head Hoonigan In Charge" at the company.