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Moshi Monsters was a British website aimed at children aged 6–12, with over 80 million registered users in 150 territories worldwide. Users could choose from one of six virtual pet monsters they could create, name and nurture. Once their pet had been customized, players could navigate their way around Monstro City, take daily puzzle challenges to earn 'Rox', play games, personalize their room and communicate with other users in a safe environment, although this has been disputed. Moshi Monsters officially closed on 13 December 2019.